The City of Albuquerque’s municipal election for Mayor will be held on November 4, 2025. The city’s Municipal election for Mayor officially starts on March 3 which is the beginning of the “Exploratory Period” for Mayor with the “Exploratory Period” ending on April 18, 2025. The Exploratory Period is followed by the qualifying nominating signature period which begins April 19 and qualifying donations period for public financing which also begins April 19.
Thus far, there are 4 known candidates for Mayor, with 3 making it known they are running, but only 1 thus far having filed with the city clerk. There are 3 that are said to be toying with the idea and 3 that are said to have thought about it but have decided not to run. The bottom line is more candidates need to run because the city is in need of a new Mayor to move it forward.
KNOWN CANDIDATES FOR MAYOR
Following are the four known candidates for Mayor:
MAYOR TIM KELLER
In a year end “Eye On New Mexico” program aired on KOB -TV, registered Democrat Mayor Tim Keller made it known that in 2025 he will be seeking a third 4-year term as Mayor. He was first elected Mayor in 2017. Keller said this in his interview with Channel 4:
“Yea, it’s no surprise, I think two years ago I said I will be asking voters for more time and it’s to finish these big issues we are finally seeing traction to move forward. Whether it’s the [Albuquerque] Community Safety Department, police reform – even the crime numbers finally going down – the Gateway Center, the stadium, all of that I want to see through and I need a couple more years to do it.”
Keller has said he will formally announce his re-electiion bid in March. If he were reelected this fall, Keller would become the first mayor to win three consecutive terms and the second mayor to win three terms. Mayor Martin Chavez won three terms and served from 1993-1997 and then from 2001-2009
COMMENTARY: Keller’s interview comments about needing another four years merit a response. Keller made no mention of the largest bribery and conspiracy corruption scandal in APD’s history in that charges emerged in January, 2025. Mayor Keller and his APD Chief have never taken any responsibility for their failure to detect the APD corruption the entire 7 years they have managed APD. After 7 years under Keller, the Department of Justice is still here after he promised to get all the reforms done in his first four year term. The crime numbers have only gone down a fraction to what they were before and violent crime is still at historical highs with APD number one in the country for civilian killings. The soccer stadium will only happen because the owner had to get it done after Keller haplessly tried to get the public to vote and pay for it and voters turned Keller down. Keller has spent over $400 million on his 5 Gateway Shelters for the homeless, yet the homeless crisis only gets worse.
RADIO TALK SHOW HOST EDDY ARAGON
Registered Republican Eddy Aragon is the CEO of ‘The Rock of Talk’ at ABQ.FM/AM 1600 KIVA. He is a conservative radio talk show host known for his fire brand and confrontational interviews and is a staunch Trump supporter. Aragon has absolutely zero knowledge of city hall and in essence will be a “mini” Trump and wreak havoc on municipal government if elected. Aragon ran for Mayor in 2021 against Democrat Mayor Tim Keller and former Democrat Bernalillo County Sherriff Manny Gonzales. Mayor Keller won by a landslide to reelection with 56% of the vote. Former Sherriff Gonzales came in second with 25.6% of the vote and Aragon came in third with 18.4% of the vote. Aragon said that he only got 18% of the vote because he entered the race so late and wasn’t taken seriously by the media. Aragon said this:
“I brought a lot of energy [to the race in 2021]. There were lines out the door! I believe that I got way more than 20%.”
COMMENTARY: It so typical of Aragon saying he got more than 20% and being an election denier and denying the cold reality of his final vote. The only lines Aragon brought to the door four years ago when he ran were the lines of nasty political rhetoric he espoused during the race. Aragon said his vision for the city is the same as it was in 2021 and it’s a blind man’s vision. Like Keller, Eddie Aragon is planning to file in March.
RETIRED FIREFIGHTER EDDIE VARELA
Republican Eddie Varela is a 72-year-old retired firefighter who served as a Deputy Chief and union president. He told the Albuquerque Journal he is running for Mayor. Varela said this:
“I was born and raised here. It’s been good to me, and I remember the days when it was a beautiful city, and I think we can do that again.”
COMMENTARY: Albuquerque is still very much a beautiful city and looking to the past is not much of a platform for future change. Ostensibly, at age 72, Varela has been retired for a number of years. The Fire Department has no doubt changed considerably. Varela makes no mention of what he has done since his retirement from the city as far as continued employment nor managerial experience that makes him qualified to head up an organization of over 5,000 employees with a $1.2 Billion dollar budget.
Like Keller and Aragon, Varela has yet to file.
FORMER SANDOVAL COUNTY DEPUTY MANAGER MAYLING ARMIJO
On February 4, registered Democrat Mayling Armijo formally announced that she is running for Mayor. She is an Albuquerque native. Armijo is a veteran who has worked as the Economic Development Director for Bernalillo County and the Deputy County Manager for Sandoval County. She also has experience with the New Mexico Economic Development Department. Armijo is now the executive director of a nonprofit business lending organization. If elected, she would become the first female mayor of the city. Armijo said this about her candidacy:
“I’m not a politician. I want the job. I want to fix this, I want to do this. I’m very passionate about the city. … Moving away is not an option. Fixing it is. … Like many of us have noticed, crime in this city has just been increasing and increasing, year over year, and I want to be part of the solution and I want to fix crime and I want this city to be a place where we fill safe and welcome… I just didn’t see anybody else jumping in and I knew that we couldn’t do another four years of this current administration…I’m gonna throw myself out there.”
COMMENTARY: A politician saying they are not a politician is so being a politician to ingratiate oneself to win votes. The fact that Mayling Armijo is running for Mayor makes her a politician despite her saying otherwise. She is not seeking public finance and therefore will be looking to large donors who she will likely become indebted to which is typical of a politician. She may want to fix crime but has no background in law enforcement which will make fixing crime extremely difficult for her. For being a self-professed non politician, it appears she will be relying on a measured finance committee to raise enough money to promote her which is as politician as it gets.
Measure Finance Committees register with the City Clerk to support or oppose a candidate or ballot measure and can raise and spend unlimited amounts of donations so long as they do not coordinate their efforts with candidates. Safer Albuquerque Committee (Safer ABQ) thus far is the only Measured Finance Committee registered with the City Clerk. Its stated purpose is “To advocate for Mayling Armijo’s candidacy for mayor during the Albuquerque 2025 mayoral race and align with values that reduce crime, reduce homelessness, and promote job growth.”
Mayling Armijo thus far is the only announced candidate who has registered with the City Clerk.
https://www.cabq.gov/vote/candidate-information/2025-candidates-and-committees-1
MAYOR CANDIDATES BEING MENTIONED
Confidential sources have confirmed that at least 3 other candidates are considering running for Mayor and are being mentioned as possible candidates. Each has their own personal history that will likely make them unelectable. The fact they are not official candidates as of yet dictates that their past not be discussed. The three are:
- Former Republican two term Bernalillo County Sherriff and New Mexico Homeland Security Cabinet Secretary Darren White. This is not the first time White has toyed with running for Mayor.
- Democrat Jeff Apodaca, the son of former Jerry Apodaca, who ran for the Democratic nomination for Governor.
- Doug Peterson, President and CEO of Peterson Properties. Doug Peterson has emerged on social media as a major critic of Mayor Tim Keller advocating Keller’s removal spurring speculation that he is running.
NOT RUNNNING FOR MAYOR
Confidential sources have said three other possible candidates have been mentioned as considering running for Mayor but have since decided not to run. Those individuals are:
- Former Bernalillo County Clerk Linda Stover was privately making it known she was running for Mayor but ultimately decided not to run and she is now openly endorsing Mayling Armijo for Mayor. She was appointed Bernalillo County Deputy Treasurer by Treasurer Tim Eichenberg, but her appointment is now being challenged by the Bernalillo County Commission as a violation of county policy that former elected officials must wait a full year before working for the county again.
- Albuquerque City Councilor Dan Lewis, who ran and lost to Keller in a landslide run off 8 years ago had initially said he was going to run but has disclosed to the Albuquerque Journal he is not running. There is no word if Lewis will be running for another term on the City Council.
- Bernalillo County District Attorney Sam Bregman was disclosing privately to sources he intended to run for Mayor but has since changed his mind and is looking at running for Governor in 2026 against former Biden Secretary of the interior Department Debra Haaland who has already announced she is running for Governor in 2026.
The links to quoted or relied upon news sources are here:
https://www.kob.com/news/top-news/albuquerque-mayoral-race-begins-to-take-shape/
COMMENTARY AND ANALYSIS
Given the 3 other known candidates running, Mayor Tim Keller is heavily favored for election to a unprecedented third consecutive 4 year term. The other 3 candidates being mentioned are considered long shots with limited or no experience in city hall government. They will likely have difficulty either gathering the required nominating petition signatures and/or the $5 qualifying donations for public finance if they go the public finance route.
KELLER’S LOW APPROVAL NUMBERS
Keller is heavily favored over the other 3 known candidates despite Keller having a disapproval rating of 40% and an approval rating of 33% as found by an Albuquerque Journal poll. The City’s Citizens Satisfaction survey released in August last year found that 63% of city residents reported do not feel the city is going in the right direction with only 31% say they are hopeful about the direction the city is going. The same survey found 61% “disagree” and 35% “agree” that “the Albuquerque City Government is responsive to our community needs.” The Citizens Satisfaction survey found that 60% of the city residents “disagree” and 35% “agree” that the APD is doing a good job addressing property crime. The survey also found that 56% of city residents “disagree” and 39% “agree” that APD is doing a good job of addressing violent crime.
KELLER’S RECORD AS MAYOR HAS BEEN A FAILURE
Keller’s record as Mayor during his two terms has been a major failure if not an outright disaster when it comes to city management, policy and addressing the city’s complex problems. He is known for his daily press conferences and his public relations and self-promotion antics.
Seven years ago when Keller first ran and became Mayor, he proclaimed violent crime was out of control, that he could get it down and that he would increase APD sworn from the then 850 to 1,200. Violent crime continues to spike and is out of control seven years later with APD currently at 750 sworn officers. The city’s ongoing homicide and violent crime rates continue to be at historical highs and people simply do not feel safe in their homes as the fentanyl crisis surges.
Mayor Keller and Chief Harold Medina have seriously mismanaged the ongoing train wreck known as the Albuquerque Police Department with the department still dangerously understaffed at about 750 to 800 cops despite seven years of increased budgets, salary increases and lucrative bonus pay. This coming from the Mayor who promised 1,200 cops during his first term. During a recent APD Academy graduation, Keller promised 1,000 cops by the end of the year which is not at all likely given expected retirements. Then there is the largest bribery and corruption case in APD’s history involving the dismissal of DWI cases for bribes that both Keller and Chief Medina have failed to take any responsibility for what happened under their watch as they deflect and blame others. They both have blamed the Court’s, the DAs Office and the Public Defenders for the DWI dismissals.
Keller has also refused to hold Chief Medina accountable for a vehicle crash where Medina negligently plowed into another driver putting the driver in the hospital in critical condition. Medina admitted to violating state law when he failed to have his body camera on during an incident that preceded the crash. After the crash, Keller called Medina “arguably the most important person right now in these times in our city.” Medina’s appointed crash review board declared the crash as “non avoidable” even after Medina admitted to causing the crash. Medina was given a slap on the wrist with letters of reprimand. The City and Medina have been sued by the other driver and the case is still pending and will likely result in a significant judgement being paid for Medina’s negligent driving and his running of a red light. Medina claims he will retire in December and Keller claims he will find a new Chief, but don’t believe them. They are too much tied to the hip.
Keller has spent over $400 million in the last 4 years on homeless shelters, programs, and the city purchasing and remodeling motels for low income housing. The recent annual Point In Time homeless survey count found an 18% increase in the homeless with upwards of 3,000 chronic homeless. It was reported 75% refuse city services. Despite Keller’s spending efforts to assist the unhoused, the city’s homeless numbers continue to spike as the crisis worsens and the unhoused refuse services.
The $400 million spent to help 3,000 to 5,000 homeless with 75% refusing services would have gone a long way to finance community centers, senior citizen centers, police and fire substations, preschool or after school programs, senior citizen programs, and police and fire programs. Keller has allowed the unhoused to proliferate city streets, parks and open space declining to aggressively enforce city and state vagrant laws and make arrests. Keller allowed Corando Park to become the city’s de facto city sanction homeless encampment before he declared it to be the most dangerous place in the state forgetting it was he who sanctioned it and then he was forced to close it down because of out-of-control violent crime and illicit drug use.
Keller’s “ABQ Housing Forward Plan” to increase affordable housing was nothing more than a politcal rues relying on the city’s housing shortage. His original announced goal was for the city to have 5,000 additional affordable housing units to be added to the market by 2025 but fell short by 3,000. Keller pushed mandating “safe outdoor spaces” approved exclusively by the planning department for the unhoused in all 9 city council districts over objections of neighborhoods. Keller wanted to double or triple the city’s density by allowing casitas and duplex development in existing neighborhoods by eliminating the rights of appeal by objecting to neighborhood associations and adjoining property owners.
Keller’s “Housing Forward Plan” makes gentrification an official city policy that caters to developers and the NAIOP crowd at the expense of neighborhoods and property rights. It will not increase affordable housing. It will allow developers and investors to destroy existing neighborhoods for the sake of making a development buck and increasing density in established neighborhoods and destroying their original character.
Keller also supports recent amendment to the city’s zoning laws know as the Integrated Development Ordinance. Those changes reduce or totally eliminate Neighborhood Associations and adjoining property owners rights of standing to appeal developments. In the limited instances where they can appeal a development and they lose the appeal, the changes require them to pay the attorneys fees of the defending developer when before both sides would assume their own attorney fees and costs.
KELLER’S CHARMED POLITICAL CAREER
Keller continues to have a charmed political career as he seeks a third term with very weak opponents who likely will not be able to mount an effective campaign against him. He has never lost an election and has won all of his elections by a landslide. To complicate matters for Keller’s opponents, Mayor Keller has a built-in advantage called the power of incumbency with an existing campaign organization consisting of his 27 high paid Department Directors who he pays upwards of $150,000 or more that do not want to lose their jobs, the ability to raise large sums of campaign cash as he did as State Auditor, and a campaign manager who resorts to questionable slash and burn tactics to disparage opposition and win at any and all costs.
Keller will easily qualify for public financing of $755,946 as he has done before and then have measured finance committees raise an equivalent amount or more as he has done in his past two runs for Mayor. Keller also has a strangle hold on progressive Democrats who prefer to look the other way when it comes to his mismanagement of city hall and his and Chief Medina’s mismanagement of APD as Keller and Medina refuse to take any responsibility for what has happened under their tenure.
It’s more likely than not that the 2025 municipal election for Mayor will once again be a very low voter turnout for Mayor with less than 20% of those eligible to vote voting, again something that favors incumbents.
FINAL COMMENTARY
Simply put, Albuquerque needs a new Mayor. Eight years of Tim Keller as Mayor has been more than enough. Voters can and must do better. The City will do better with a new Mayor but that will happen only if other more qualified candidates who can mount a successful campaign are recruited to run. The business community, civic organizations, neighborhood associations and concerned citizens in general should go out of their way do what they can to recruit qualified candidates to run. Otherwise, we will have another 4 years of disastrous policies, and we will only have ourselves to blame.
The postscript to this article gives a synopsis of what is needed to run for Mayor. With any luck there will be more candidates recruited to run who can win.
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The following is what is required to qualify and run for Mayor with links to City Clerks web pages:
QUALIFYING TIME PERIODS
The Exploratory Period for Mayor begins on March 3, 2025 and ends on April 19, 2025.
March 3 is the first day of the “Public Financing Exploratory Period” for Mayoral Candidates. The Exploratory Period begins on March 3 and ends on April 18. March 3 is also the first day or Mayoral Candidates to submit Declaration of Intent to seek public financing.
The Seed Money Period for candidates for Mayor, or the time to begin collecting exploratory contributions, to collect at least is from March 3, 2025 to April 18, 2025.
In order to File the Declaration of Intent, the applicant candidate for public finance must schedule an appointment with the City Clerk at least one day prior to filing. The Clerk will review the public finance process with the applicant candidate and provide the Declaration of Intent for public financing.
The Qualifying Period for candidates for Mayor to collect 3,780 qualifying donations of $5.00 from Albuquerque registered voters for public financing is from April 19, 2025 to June 21, 2025.
The Petition Period for candidates for Mayor to collect 3,000 or more signatures from Albuquerque registered voters is from April 19, 2025 to June 21, 2025.
SEED MONEY CONTRIBUTION LIMITS
From March 3, to June 21, candidates for Mayor are allowed to collect seed money contributions of $250 per person for an aggregate of $151,189.
https://www.cabq.gov/vote/candidate-information/publicly-financed-candidates
QUALIFYING PERIOD SIGNATURES AND QUALIFYING DONATIONS
The qualifying period for candidates for Mayor who are both publicly and privately finance candidates to collect qualifying petition signatures is from April 19, at 8:00am to June 21, 2025 at 5:00pm.
The qualifying period for candidates for Mayor who are publicly financed candidates to collect 3,780 qualifying donations of $5.00 each and to receive $755,946 in public finance from the city is from April 19, at 8:00am – June 21, 2025, at 5:00pm.
Privately financed candidates can commence collecting donations on April 19 and do so up an until election day of November 5.
https://www.cabq.gov/vote/candidate-information/publicly-financed-candidates
QUALIFYING PETITION SIGNATURES
Candidates for Mayor must gather more than 3,000 signatures from registered voters only who reside within the Albuquerque City limits. Petions are given to candidates and the qualifying signatures can only be collected from April 19, 2025, at 8:00am – June 21, 2025, at 5:00pm to qualify to be placed on the November 4 ballot.
https://www.cabq.gov/vote/candidate-information/publicly-financed-candidates
PUBLIC FINANCED CANDIDATE
Candidates for Mayor who seek public financing must collect Qualifying Contributions of $5.00 each from 1% of the registered voters which in 2025 is 3,780 qualifying donations of $5.00 each. Upon collecting the 3,780 verified qualifying $5.00 donations, the qualifying candidate will be given $755,946.00 by the city in public financing. A candidate who qualifies for the public financing must agree in writing to a spending cap of $755,946 and failure to adhere to the spending cap mandates a full refund and removal from office if elected.
https://www.cabq.gov/vote/candidate-information/publicly-financed-candidates
NO FUNDRAISING OR SPENDING LIMITS FOR PRIVATELY FINANCE CANDATES
Unlike publicly financed candidates, who may only spend the funds given to them by the City and agreeing to a spending cap, privately financed candidates have no fundraising or spending limits. There are, however, limits on individual contributions. Specifically, Article XIII, Section 4(d) limits the total contributions, including in-kind contributions, from any one person (with the exception of the candidate himself or herself).
The following limits per individual or corporation or entity are in effect:
“Limits to Contributions. No privately financed candidate shall, for any one election, allow total contributions, including in-kind contributions, from any one person with the exception of contributions from the candidate themselves of more $6,000 for Mayoral Candidates.”
https://www.cabq.gov/vote/candidate-information/publicly-financed-candidates
IN-KIND CONTRIBUTION LIMITS
Candidates for Mayor can accept individual in-kind contributions of up to $2,500 for a total aggregate of $75, 594.60.
https://www.cabq.gov/vote/candidate-information/publicly-financed-candidates
The link to a related article is here: